Lab+3


 * Lab 3 **
 * In three paragraphs, describe the role of Jan Chipchase in defining the role of cellphones in the developing world for Nokia, and the benefits of analyzing and defining their use in different cultures as part of their market expansion.**

Jan Chipchase travels the world to observe how people from different cultures use cell phones. The benefit of analyzing people’s use is that it enables researchers and developers at Nokia to better design a phone that suits their needs. For example the salesman in India wouldn’t require a phone that has Bluetooth and Wi Fi.

By travelling and interacting with people from different cultures, Chicphase has the opportunity to observe what is important to a particular culture and how having a cell phone changes their lives for good or bad.

Designing a phone that suits a culture's needs will give Nokia a chance to be a leader in the cell phone market. It also allows them to create a phone that suits the need of a culture where many cannot afford a cell phone. Designing a low cost phone will enable more people to afford it. Also buy studying the needs of people, Nokia will cut their production costs as they will be creating specific phones for a specific market where it is a win win situation.


 * How does the idea of microfinance support two of the key themes of sustainability as outlined in the diagram posted on your class wiki '5 Key Themes for Sustainability'? Write one paragraph for each of your chosen themes.**

__Ensuring a strong, healthy and just society__

By meeting the diverse needs of all people and ensuring that everyone has an equal opportunity personal well - being and social cohesion will be greatly impacted. This can help to provide a stable, healthy living environment for those who are less fortunate and can help them greatly improve their standard of living.

__Achieving a Sustainable Economy__

Micro financing supports achieving a sustainable economy by ensuring that everyone benefits from the opportunities that are available. This will allow those who are less fortunate to have access to financial help that will enable them to have a chance of building a better life.